Invisibility Turns to Delight

Taqueria Los Primos is the other half of the 2 business building, but you  would almost never know it. The small lit sign is hidden by the trees with type that is practically invisible. Realizing that it is actually a lit box sign gave me the idea of putting those lights to special use. I fashioned a stylized Mexican mask with big teeth that spell out the restaurant’s name. What is cool is that at night, the eyes and teeth light up, promoting the restaurant to passers by and guiding their way inside.


18375 Hwy 12, Sonoma CA 95476
(707) 939-3546
owner : Elias Hernandez
hours : Mon-Fri 10:30am–9:30pm
Sat & Sun – 10:30am–9:30pm

Authentic Local Mexican Food

Taqueria Los Primos is a wonderful cozy little Mexican restaurant that the locals all know about. As it is tucked away in the corner of the building, it is sort of a neighborhood secret. It is a favorite of many of the local Mexican workers and the place fills up at lunch time. A sign of good eats!

The following 8 businesses are
participating in the current program

click on an image to view each project